As a result of their struggles, they’ve announced today that they’ll be cutting 62 jobs in Summer Shade, KY, according to an article in Bloomberg. Due to excess capacity they’ve decided “to idle indefinitely the briquetting and packaging lines”. Clorox will try to fill other open position with the affected staff.
While the briquetting and packaging is going away in Summer Shade, the plant will still maintain other functions like charring and distribution. The planned change is scheduled to happen in August.
The longtime charcoal stalwart, who recently boasted an 80% share of the market, has seen a spike in competitors recently. Not only are there more charcoal options than ever, their competitors are having success with distribution.