SharkNinja has built a reputation for sought after in-home appliances and gadgets. Recently though, that brand reputation has expanded outdoors as they’ve released new grilling products.
It’s an area that they see opportunity and are committed to developing. They said in their most recent earnings release that there’s “generally very limited newness” in outdoor products.
As SharkNinja continues to reimagine what’s possible with outdoor products, our new Ninja FlexFlame propane grill stands out as truly revolutionary. This innovation is the brand’s first propane system that offers the cooking features of a grill, a smoker, a pizza oven, a roaster, and a griddle all under one hood.
In a category where there’s generally very limited newness, we believe FlexFlame is the most disruptive product in years. We can’t wait to see what we’re able to accomplish in this $5 billion-plus global market as we’re off to a fast start.
Mark Adam Barrocas, CEO of SharkNinja – Q1 2025 Earnings Call
They entered the outdoor cooking space with the Woodfire Grill, and have since released the Woodfire Outdoor Oven, an electric pizza oven, and the aforementioned FlexFlame. They also released a connected variant of the Woodfire Grill.
To keep moving forward with innovative products, SharkNinja has appointed Mike Harris as their Chief Innovation & Technology Officer. Connected products is an area that knows very well. He most recently served as Chief Product Officer for Ring and Blink after joining Ring in 2017, prior to them being acquired by Amazon.
As SharkNinja accelerates toward the next frontier of smart, connected products, we’re excited to welcome Mike to lead the charge. Mike’s deep expertise and visionary approach will be instrumental in scaling our innovation engine globally and pushing the boundaries of what our products can do — with the goal of delivering even more intuitive, tech-forward solutions that surprise and delight consumers around the world.
Ross Richardson, Chief Design Officer, SharkNinja
He brings more than 30 years of consumer electronics experience to his new role at SharkNinja. It will be interesting to see how he will continue to push innovation across the company, but especially in outdoor cooking.
What drew me to SharkNinja is its unique ability to solve everyday problems through smart, intuitive technology, and to do it at speed and scale,” said Harris. “This is a company that doesn’t innovate for innovation’s sake. It builds purposeful products that make a real impact on people’s lives. I’m excited to join a team that blends deep consumer insight with cutting-edge engineering to create the next generation of connected, intelligent products
Mike Harris, Chief Innovation & Technology Officer, SharkNinja