Tom Penner Interview – Charbroil is Bringing Versatility to the Consumer

W.C. Bradley Co. is a name that people may not be familiar with, but they certainly have heard of their brands. It’s the most impressive grill portfolio of any company, with something for everyone. They own Charbroil, Oklahoma Joe’s, Saber, and more recently Pit Boss and Louisiana Grills. They also own great outdoor lifestyle brands like TIKI and Badlands.

The person that’s successfully driven the strategy of the grill brands is Group President, Tom Penner. I caught up with him about how the brands have continued to evolve over the years to meet the changing needs of the consumer and how they’ll continue to do that.