The Good Charcoal Company is a newcomer to an old industry, it was founded in 2020 with a mission of environmental sustainability. They make their charcoal out of Namibian Acacia, a denser wood than oak and hickory, which lends itself to burn hotter, cleaner and more evenly. It also means that you need less charcoal for your BBQ. Sourcing their wood from the Namibian bush is environmentally beneficial because of overgrow that threatens open grasslands needed for people and wildlife.
The Good Charcoal Company is based in New York and currently has under $1 million in revenue, but clearly has plans to scale with their Seed Round. The $1.2 million equity offering began in January and went to 37 different investors with a minimum investment of $10,000 each.