Much of Solo Brands’ earnings call last week was about the improvements needed in marketing. They discussed their viral Snoop Dogg ad that was a strategic miss, and how they were moving on from the marketing partners they had been working with.
They’ve selected PMG as their new media agency of record to partner with them on more efficiently marketing Solo Stove. PMG will be responsible for the brand’s full-funnel media efforts. This includes the integrated strategy, media planning & buying, as well as insights and technology.
We’re thrilled to collaborate with PMG to unleash the full potential of our media capabilities and to improve our marketing effectiveness on Solo Stove. We believe Solo Stove has tremendous growth potential by leveraging a fully integrated marketing program, which will allow us to deepen our connection with existing consumers and engage new audiences. PMG’s data-driven approach and track record of success with digitally native brands makes them the right media partner to expand our reach and secure long-term success for the Solo Stove brand
Michael McGoohan, Chief Growth Officer and Executive Vice President of Solo Brands
PMG has worked with many omnichannel partners including Beats by Dre, Kohler, Rothy’s, and TheraBody.
The Solo Stove brand and its leading portfolio of outdoor products have catapulted into the cultural conversation. We want to capture that interest by pairing it with a strategic, data-informed media strategy to give it the pull-through it needs to help scale its growth through customer acquisition and increased brand engagement. We’re excited about the possibilities of what we can do together.
George Popstefanov, Founder & CEO of PMG