Despite the backdrop of consumer pressures, SharkNinja continues to grow their business. Q4 of 2025 adds on another consecutive quarter of impressive revenue growth.
Despite macro headwinds, SharkNinja delivered its 11th consecutive quarter of double-digit top line growth, and we did it while staying true to our core strategy, continuing to invest to drive innovation and maintaining our marketing momentum. We kept executing the same tried and true playbook even with every challenge presented in 2025. In the face of uncertainty, our goal is consistent execution and durable performance, not just for 1 quarter but for every quarter. We’re confident in our ability to operate effectively in tough consumer environment and diversification is a central reason why.
Mark Barrocas, CEO of SharkNinja
One of the pillars of their growth strategy is to expand into adjacent categories. They did this in 2025 by adding propane powered products to the mix. They released the FlexFlame propane grill and the Fireside360 propane fire pit. Those products increased the number of categories they’re in to 38.
The Ninja FireSide 360, our combo smokeless fire pit and propane-powered outdoor space heater exemplifies how new categories bring new consumers into our brands. For many buyers, this innovative product was their first Ninja purchase, opening the door to a lifetime relationship with SharkNinja. It also demonstrates how we built new technical competencies. By investing in propane expertise, we successfully paved the way to launch the Ninja FlexFlame and Ninja FireSide 360, creating a foundation for future innovation. This model, engaging experts, learning deeply and innovating boldly is core to SharkNinja. It underpins our expansion across heated cooking, frozen treats, food prep and beyond. We believe our 2026 pipeline also reflects years of capability building, and we’re exceptionally excited about what lies ahead.
Mark Barrocas, CEO of SharkNinja
They have a big marketing and cross-selling engine behind them but they have still felt the pressure of the grill category. They entered it a few years back with the Woodfire Grill, and it was one of the few categories that they saw revenue declines. We’ll see how that plays out into the spring because Q4 isn’t exactly a big month for grill sales in general.
Cooking and Beverage Appliances net sales increased by $70.0 million, or 11.7%, to $667.3 million, compared to $597.3 million in the prior year quarter, driven by sales momentum of the Ninja Luxe Café espresso machine, partially offset by a decline in the outdoor grill and kitchenware sub-categories.
SharkNinja 2025 Q4 Earnings Press Release
International Expansion
Much of SharkNinja’s Q4 earnings call was about international expansion, it’s one of their stated growth pillares. Their revenue growth rate internationally exceeds domestic and the dollar revenue increase is expected to pace domestic in the not so distant future.
Geographically, Domestic net sales increased by $185.8 million, or 15.7%, for the three months ended December 31, 2025 compared to the prior year quarter. This increase was driven by growth within existing categories and the success of new product categories. International net sales increased by $128.4 million, or 21.4%, for the three months ended December 31, 2025 compared to the prior year quarter. This increase was driven by continued global expansion and the successful introduction of new product categories across the international markets.
SharkNinja 2025 Q4 Earnings Press Release
With their international expansion, they’re utilizing different distribution models. This allows them to meet their customers where they’re shopping.
In Q4, we successfully transitioned to direct operating businesses in the Nordics, Poland and Benelux, while preparing to convert Italy and Spain in the first half of 2026. In each case, we’ve established a hybrid model, distributor partnerships to serve fragmented customers and a direct relationship with the larger retailers. At the same time, we’re upgrading our DTC platforms across major International markets, creating a powerful growth combination.
The U.K. delivered another strong quarter with over 9% year-over-year growth, while EMEA saw robust results across multiple geographies and channels. Our Latin America business also performed exceptionally well. In Mexico, we believe triple-digit growth underscores the strength of our momentum and the exciting opportunities ahead. The success that we’re seeing across Latin America is fueling consumer interest for our products in places we don’t currently sell, like Ecuador and Peru. In 2026, we’re focusing more attention on expanding our reach by ramping a new partnership with the dominant e-commerce player in the region.
SharkNinja 2025 Q4 Earnings Press Release