SharkNinja is a newcomer to the outdoor cooking and outdoor lifestyle categories, but they’ve been making a splash just like they did inside the house. While it was doom and gloom from other outdoor brands this earnings cycle, SharkNinja has kept chugging along.
During a year of massive upheaval across our ecosystem, supply chain disruptions, consumer uncertainty, industry headwinds and other challenges, SharkNinja has continued to triumph. At our core, we’re a company of problem solvers. We thrive on tackling problems head on to deliver innovative and groundbreaking solutions time and time again. As 2025 has unfolded, the monumental series of challenges has gotten the better of many companies.
I believe SharkNinja, on the other hand, is a true outlier. We’ve steadily and meaningfully taken market share across categories and geographies. We’ve continued delivering disruptive innovation at breakneck speed, and we’ve done it all with best-in-class profitability and impressive execution. In short, SharkNinja has been exemplary.
Mark Barrocas, President and CEO of SharkNinja
Their latest product in outdoor lifestyle was the Fireside360 fire pit. It’s a propane fire pit that also has a heater on it to solve the problem of not enough heat going outward on most fire pits.
We’re now officially in 38 subcategories with the Q3 launch of Ninja Fireside360, our revolutionary outdoor heater and fire pit combination. This product exemplifies how we utilize consumer insights to solve problems with innovation. Fireside360 combines the benefits of traditional heaters and fire pits while eliminating common drawbacks like poor heat distribution and cleanup hassles. The initial consumer response has been excellent, and we’re excited to expand further into the outdoor lifestyle space.
Mark Barrocas, President and CEO of SharkNinja
They’ve mentioned in prior quarters that they believe there is a lack of innovation in the outdoor space, and that presents opportunity for SharkNinja.
Unlike competitors, SharkNinja also isn’t experiencing the same inventory level problems. Other companies in grilling were continuing to see destocking that hurt their sales numbers for the quarter.
As it relates to retailer inventory, yes, I mean, we’re experiencing good retailer support. I mean I think the retailers are leaning in with SharkNinja. I think they believe in our innovation. I think they believe in the demand generation that we’re going to bring to them. I mean there are, of course, situations where maybe there isn’t the inventory levels that we’d like them to be.
I think we distribute through lots of different channels. I mean, from dot-com to brick-and-mortar to D2C. Our job is just to make sure that our innovation is able to be purchased by consumers when we create the demand for it. And we love full retailer participation. In some cases, we get it. In some cases, we don’t get it. But we still have to drive demand and fulfill orders for consumers.
Mark Barrocas, President and CEO of SharkNinja
While I think Ninja has some continued work to do to be a major player in outdoor cooking or lifestyle, they do a great job with demand generation. They’re continuing to release new products, and sucessfully get exposure for their innovations.
New CFO
Outside of their good quarter where they raised guidance, SharkNinja also introduced their new CFO. They named Adam Quigley to the permanent role that he’s had on a interim capacity since September. He’s a SharkNinja veteran that’s been there for 11 years.
Adam has been instrumental in shaping our financial strategy and strengthening our global operations over the past 11 years. His exceptional financial acumen, strategic depth, and steady leadership have helped guide the company through periods of significant growth and transformation. Adam fully embraces our mission and embodies our drive to be the best at what we do. I believe his deep understanding of our business model and proven track record make him the ideal leader for our Finance organization as we continue working to scale and diversify our extraordinary growth drivers.
Mark Barrocas, President and CEO of SharkNinja
Since joining SharkNinja in 2015, Adam Quigley progressed through the Finance organization, including roles as the Senior Vice President of Finance and Global Business Planning and Senior Vice President of Global FP&A and Strategic Finance. Becoming their CFO is a natural progression for him.
I’m excited to take on the role of Chief Financial Officer at such a pivotal time for SharkNinja. Our success starts with our focus on consumers and the exceptional team that brings our mission to life every day. It’s been incredible to be part of a company that continually delivers disruptive product innovation and positively impacts lives around the world. I look forward to continuing to work with Mark and the leadership team to build on our strong foundation, uphold the philosophy that drives our success, and create long-term value for our consumers and shareholders.
Adam Quigley, CFO of SharkNinja