Wildfire Outdoor Living is a relatively new brand to the outdoor kitchen space. They were founded by RPG Brands during the outdoor cooking boom from the Pandemic.

RPG Brands comes from the fireplace and gas fire log categories, so despite the Wildfire brand being new, it was started by experts in a similar space. That expertise has shown through too because they quickly picked up distribution and their brand name is becoming more and more popular.

Wildfire’s success as earned them a spot in the Inc. 5000, a list of the fastest growing private companies. They came in at number 876 on the list with a 396% revenue growth rate over a 3-year period. That’s an impressive growth rate when you consider the backdrop of the current economy, the overall difficulties in the outdoor cooking category, and the fact that they deal in hardlines instead of software where scale is quicker.

Their products sit a great spot for customers with a blend of premium features at a reasonable price. They offer traditional stainless steel grills and griddles but their signature look is they offer black stainless steel. That gives them a unique option that’s very recognizable.

This year they have been innovating with new grill options. They are rolling out the more affordable Ember premium grill and have some other innovations yet to be released.