Revelyst Opens Innovation Center for Outdoor Brands Including Camp Chef

Camp Chef’s parent company, Revelyst, is making moves with their strategy and real estate footprint. In 2023 they announced their GEAR Up initiatives which included optimizing their locations.

The previous company that owned Revelyst’s Outdoor Performance brands (Vista Outdoor) largely grew through acquisition. As part of that, it meant that with brands they acquired they also acquired real estate with it, either through purchase or lease. One such acquisition was when they purchased Simms Fishing Products in the summer of 2022.