Kingsford Files Royal Oak Charcoal Ad Complaint – Bigger isn’t Better

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The National Advertising Division (NAD) of BBB National Programs has recommended that Royal Oak Charcoal modify or discontinue certain claims for its Super Size briquets. This came from a challenge that Kingsford brought to the non-profit organization around consumer trust in advertising.

The NAD made the following recommendations about Royal Oak’s Super Size briquets.

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