Grill companies have been looking to spur growth by expanding their product offerings. One popular area of expansion is into outdoor kitchens. It makes sense, there are some market conditions that point to an opportunity to disrupt.
Outdoor kitchens traditionally have required finding a contractor and spending a ton of money on construction before you even get to picking a nice grill setup. Companies like Charbroil and Grilla Grills have started serving the DIY market by developing modular outdoor kitchen lines.