Since it’s founding in 2009 by Ray Carnes and Ron Cundy, recteq has been a founder led company. It has seen expansion and changes in recent years, likely influenced by the investment made in 2021 from Norwest Equity Partners (NEP). Now the founders are stepping aside from day-to -day leadership with the appointment of recteq’s first CEO, Ralph Santana.
The recteq culture encompasses our commitment to the recteq lifestyle, our family of employees, our customers’ experience, our breadth of products, and our relationships with our vendors and communities. All of this will continue to work together to be our secret sauce. We’ve been fortunate to experience strong industry tailwinds which have led to continued growth, and we brought Ralph on board to help us expand our business and culture more broadly.Founders Cundy and Carnes
Mr. Santana assumed the CEO role with recteq in June 2022, coming from a background in consumer packaged goods companies such as Pepsi and Frito-Lay (owned by PepsiCo) and from consumer electronics companies HARMAN and Samsung. From the press release, his most recent role was as EVP & Global CMO at HARMAN, where he was responsible for all aspects of global e-commerce, product design, marketing strategy, corporate communications, and PR.
I am delighted and humbled to join the recteq family. The founders and employees have built an incredible business and product offering that are grounded with a deep understanding of consumer needs. I am excited to further embed this brand in its culture and scale the business by bringing meaningful innovation and product campaigns to lifeRalph Santana, CEO of recteq
This will be the smallest company that Mr. Santana has been part of since he first started his career, or possibly ever. It will be interesting to see how recteq will evolve under his leadership.
We couldn’t be more excited about our new CEO and his unique perspective to take recteq to the next level. Ralph’s vision is to maintain our Quality and Customer Service while keeping our core values intact.Ray Carnes, recteq co-founder