YETI is a growing company with a strong brand that carries into adjacent categories. They’ve evolved. quite a bit from making coolers and drinkware.
That includes continuing to brand out into outdoor cooking. Last year they acquired a high quality cast iron company and released cast iron cookware. Earlier this spring they added to their outdoor kitchen collection with a new set of prep an storage bowls.
. In May, we hosted our inaugural Wild Private Dining Room experience at The Ecology Center in San Juan Capistrano, California, to celebrate the launch of our Outdoor Kitchen Collection. This immersive event featured a 5-course live-fire meal prepared by YETI Global Chef ambassadors and served in YETI cookware and tableware, attended by media, creators and ambassadors, the event brought our culinary story to life.
Matthew Reintjes, President and CEO of YETI
Another area that they’re continuing to branch out into is the fitness space. They announced in their last earnings call that they acquired the assets from a company that makes shaker bottles. From an SEC filing, YETI paid $38 million for the acquisition.
Supporting our continued reach and relevance in health, wellness, sports and lifestyle, we recently acquired designs, tooling and intellectual property to enable us to bring a patented, category-leading shaker bottle into the YETI family. This innovation fits seamlessly with our commitment to delivering premium high-performance products.
Matthew Reintjes, President and CEO of YETI
International Expansion
A focus are for YETI that has been delivering results is their expansion internationally. Through Q2, 20% of their net sales were from international markets. That’s been growing every year including over 2024 where international was 18% of sales.
Our international expansion is thriving with outstanding performance in the U.K. and Europe and strong demand from our end consumers in Canada and Australia.
Matthew Reintjes, President and CEO of YETI
YETI isn’t just expanding their distribution internationally either, they’ve opened an innovation center in Thailand to supplement the one they have in Austin.
First, we are on track to open our Asia-based innovation center in Thailand later this month. I had the opportunity to visit and meet with our local team in July, and I came away energized by their talent, passion and capabilities. This facility will complement our Austin Innovation Center, significantly increasing our speed and capacity for product development and further enhancing our innovation capabilities. Importantly, it marks a critical step towards establishing a 24/7 global innovation cycle, continuous product generation, faster time to market and greater agility in responding to market opportunities.
Matthew Reintjes, President and CEO of YETI