RH Peterson Co., the manufacturer of grill and outdoor fire pit brands Fire Magic, American Outdoor Grill (AOG), American Fyre Designs (AFD), has partnered with TMG Sales. They’ll be the exclusive sales representative for the appliance and kitchen and bath channels in Southern California.

This is the latest move by RH Peterson to continue expanding their presence in the outdoor living category. The partnership intends to build and develop partnerships with kitchen, bath and appliance dealers.

As demand for outdoor living products continues to grow, we see significant opportunities for appliance dealers to expand their offerings beyond the indoor kitchen. TMG Sales has built strong relationships throughout the appliance industry and shares our commitment to supporting dealers with premium products, education, and service. We’re excited to partner with them to further expand the reach of our brands.

Dirk Leslie, vice president of Sales, Appliance and Commercial Division for RH Peterson Co.

A big part of distribution through a dealer network is education and training. It benefits the dealers because they understand the products better for working with customers.

TMG Sales will work with dealers on comprehensive product training, showroom display programs, technical support, merchandising assistance, and marketing resources. As grills become increasingly complex, education is ultimately the key to sales for dealers and manufacturers.

We are excited to represent Fire Magic, AOG, and AFD in Southern California. These brands are widely respected throughout the industry, and we look forward to helping appliance dealers capitalize on the growing demand for premium outdoor living products.

Anthony Arano, president of TMG Sales

RH Peterson Co. has been making investments in their relationship with dealers. They partnered with Merlot Marketing for the AOG brand ahead of KBIS this year to manage the trade show.

They’re also leading with innovation to have the right products for consumers. Both AOG and Fire Magic launched new products this year at the KBIS show.