Solo Stove Releases Colorways for the Fire Pit 2.0 – Bets on Customization

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As indicated on their last earning call, Solo Stove launched Colorways for their recently released Fire Pit 2.0. Colorways adds four different color options to the Solo Stove Fire Pit in addition to the original stainless steel look.

Fire Pit Colors

The four colors that are now options on the Fire Pit are Deep Olive, Mulberry, Ash and Water. We first saw color options on Solo Stove’s products late last year and they’ve made their way to subsequent product launches including the table top Mesa fire pit.

Betting on Customization

Customization of Solo Stove’s popular fire pit is an area that they’ve seen gaining momentum. In addition to different color options, Solo Stove began offering personalization through custom etching on large corporate orders.

While our corporate channel is a relatively small part of our business, it is growing at a very fast clip. We continue to innovate and expand our personalization abilities, which we believe will be a large market opportunity for us.

John Merris, CEO Solo Brands – Q1 2022 Earning Call

While custom etching is currently only offered on large orders, they are exploring adding the ability to personalize individual orders by the end of the year.


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