Pit Boss Leans Into DTC with New Shopify Powered Website, Sees Gains

Pit Boss isn’t sitting back during this tough grill market, they’re looking to take share. They’ve been focused on putting their products in front of new consumer groups, leading international expansion with innovation, and entering new retail partnerships.

They’re attacking growth on all fronts, including direct-to-consumer (DTC). We’ve seen some companies pull back on DTC, but Pit Boss just invested more heavily in DTC through a website transition with Shopify.