Another quarter has passed for Grilla Grills parent company American Outdoor Brands (AOB), and another promise of a big product launch coming soon. We’ve been hearing that for over a year now, and maybe we’re just like Charlie Brown going to kick the football, but we believe them that we’ll see something in the coming months.
The other thing with Grilla is, as I alluded to in the prepared remarks, we do have a major new product launch coming in the next few months here, and then in the following quarters we have some additional ones that are truly innovative and fit with this evolve your backyard where people have made significant investments in their backyard and we believe that Grilla has every reason to be there.Brian Murphy, President and CEO of American Outdoor Brands
We hope that the major new product comes, and until there are more details, we have some speculation about what it could be.
Largest Single Sales Day
While AOB doesn’t break-out sales for Grilla, they did comment that they had a really successful sales period from Black Friday through Cyber Monday. That’s great news for the brand as it has large growth aspirations.
For the four-day period from Black Friday through Cyber Monday, on a combined basis, Grilla and Meat delivered nearly 40% year-over-year growth. Grilla had its largest single sales day ever on Black Friday, and MEAT had its largest single sales day ever on Cyber Monday. Again, preliminary, but pretty exciting results.Brian Murphy, President and CEO of American Outdoor Brands
Possibly contributing to their success, we’ve seen Grilla marketing on social media recently. Most notably they partnered with Malcom Reed on a full outdoor kitchen setup in his new smokehouse.