Blackstone named Official Marketing Partner of the PGA Tour

With no doubt a shared Venn diagram of target markets, Blackstone and the PGA TOUR have announced an official marketing partnership. The multi-year agreement names Blackstone as the Official Griddle of the PGA TOUR and PGA TOUR Champions.

We’re extremely proud to be the Official Griddle of the PGA TOUR. This partnership marks the beginning of an exciting new journey, merging our love for the game with our passion for outdoor cooking. This partnership celebrates our shared values of excellence, innovation and bringing people together.

Roger Dahle, Founder and CEO of Blackstone Products

Blackstone will be part of the the PGA TOUR landscape through 2028 under the newly announced agreement. They’ll engage with the TOUR through content, player relationships and onsite activations at tournaments nationwide.

We are thrilled to introduce Blackstone’s elevated outdoor cooking experience to PGA TOUR fans as part of this exciting new partnership. Whether for the grilling novice or culinary expert, Blackstone offers a range of products that fit the needs of any home chef. It’s exciting to have another rising consumer-based company join our family of partners, bringing a new level of engagement potential with our players and fans.

Brian Oliver, PGA TOUR – EVP, Corporate Partnerships

By the Numbers

Blackstone created a new category of outdoor cooking in 2008 when they introduced their 36″ griddle. Over the past 16 years, Blackstone has rocketed from being a niche player to having revenue of over $650 million, with an estimated 80% share of the griddle market.

They still have plenty of room to grow though, and a partnership with the PGA TOUR is a good way to expand their reach. The PGA TOUR’s audience is predominantly male and has a disproportionately high annual household income. The PGA TOUR and Blackstone likely have a large intersection on a Venn diagram of their target markets.

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