When you think of a Blackstone griddle you think of an all-black griddle cart, with maybe some silver on it. Blackstone has expanded from that aesthetic with some new color offerings that are available exclusively through QVC.
Blackstone has long partnered with QVC, and it’s a sales model that calls back to the origin of the company. Before Blackstone griddles were widely distributed in big box hardware stores and sporting goods stores, they were sold on infomercials.
QVC offers a unique audience for Blackstone. Their customer demographic is largely women between the ages of 35 and 64. They have a loyal customer base too, with over 90% of their sales coming from repeat business.
QVC Blackstone Model
The griddle that’s being sold by QVC isn’t just the cooker, it’s a complete package. It has everything needed for cooking and storage.
Features and Specs
- Retail price of $359.98 (check price)
- 22” wide, 2-burner griddle
- 24,000 BTUs of cooking power
- Has a hinged hood on top of the griddle
- Includes a cover, two spatulas, hamburger press, scraper/burger spatula, scoop, and an oil bottle
Colors
The colors are really what make this model unique. Departing from a plain black griddle, this Blackstone model is available in bronze, gunmetal, black, navy blue, and pine green.