Big Green Egg Announces Whisky Brand Marketing Partnership

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Kamado style grill maker Big Green Egg has announced another marketing partnership. This time it’s with Highland Park Single Malt Scotch Whisky. The whisky will serve as the official U.S. Scotch partner of the Big Green Egg.

The partnership includes a series of events in Colorado, Texas and California starting July 2022. The events give the opportunity to taste whisky and food pairings unique to the brands. We love BBQ and whisky, so that sounds delicious to us, but the press release is light on details of the events. A Google search also yielded no results despite it being mid-July.

Highland Park invites drinkers to explore the complex yet balanced flavors created through unexpected contrasts. Our Orkney Island home gives our whisky its unique smoky sweetness – and that contrast is also often found among grilling and BBQ techniques. Partnering with Big Green Egg is a great way for us to work together to share our love of flavor and I’m excited to see what experiences people create with Highland Park and Big Green Egg

Martin Markvardsen, Highland Park Global Senior Brand Ambassador

Check the press release for suggested Highland Park whisky vintages pairings with various Big Green Egg recipes including grilled oysters, grilled Asian Mahi-Mahi and beef ribs. We’ll summarize it like this, grilled meat + whisky = yum.


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