American Outdoor Brands Names New Chief Product Officer

Just after releasing their new Mammoth vertical pellet smoker, Grilla Grills parent company has named a new Chief Product Officer. James Tayon, has been named to the new role for American Outdoor Brands (AOB).

Previously he was Vice President of Marketing & Product Development. In the new role, he’ll continue to lead AOB’s strategic product direction, including product innovation, design, development, and marketing.