Kingsford Charcoal Sales Recover, Help Drive Clorox Overperformance

The reports of Kingsford charcoal’s death are greatly exaggerated. While Clorox (Kingsford’s parent company) sounded alarm bells in their previous quarter on losing market share, based on their most recent earnings they have made the necessary changes to recover.

From a top-line perspective, our overdelivery was driven mainly by broad-based, stronger consumption supported both by a resilient consumer and improved supply chain performance as well as better performance in our Kingsford business behind enhanced merchandising.