Traeger May Be Planning to Release a Value Priced Griddle Soon

Traeger build their brand, and much of the pellet grill category, with their premium priced products. They commanded higher average sales prices through innovative products and successful branding.

During 2025, Traeger saw success with products priced below $1,000. Despite their history being more on the premium end, they plan to pivot and bring more people into the Traegerhood at the price point they’re shopping at.