Consumer pressures lowering sales and tariffs raising costs helped push Traeger’s stock below $1 per share last year. As a result, the NYSE sent Traeger a notice that they weren’t in compliance with listing standards.
To help remedy that, Traeger announced that they were going to have a stockholder vote on a reverse stock split. That would consolidate their shares and thereby increase the price per share. It’s the same thing that Solo Brands did in 2025 to remedy their sub-$1 stock price.