Solo Brands, the parent company of Solo Stove, had trading of their stock on the New York Stock Exchange (NYSE) suspended in April when the price dropped significantly below $0.10. They’ve appealed that decision, and while they’re waiting to hear the results of the appeal, their stock is trading on the Over The Counter (OTC) market under the symbol DTCB.

They feel that their share price doesn’t accurately reflect the value of the company, which is the basis for their appeal. While they’re waiting for the results of the appeal, they’ve been actively working to improve the value of the company.

They’ve undergone cost cutting efforts, while maintaining a healthy R&D budget. They have plans to release five new innovations this year. Innovation is something that helped the company grow over the past five years, but was sorely missing last year.

Beyond efforts to impact the financial health of the company, they’re also working to improve their share price. They received approval at their shareholder meeting at the end of May to do a 1-for-40 reverse stock split.

That means that for every 40 shares a stockholder has, it will be combined into 1 share of Solo Brands. For stockholders that would have a fractional share after the reverse stock split, they receive a cash payout. Logically, combining their shares in this manner should dramatically increase the price of each share.

The reverse stock split is effective 5 pm Eastern Time today (July 8, 2025), and the stock will open at the adjusted basis at market open tomorrow. Shares of DTCB closed at $0.54 today.

While Solo Brands is actively improving their financial health and liquidity, they still face significant challenges. Probably the biggest one is the 50% tariff on imported steel which is impacting all brands that manufacture outside of the US.