Fresh off launching their new pizza oven, Solo Stove has signed with PR agency Purple Orange Digital Communications to grow digital PR capabilities and capitalize on full funnel affiliate media management.
Purple Orange, based out of Jackson Hole, WY, will oversee all media communications for the brand, including affiliate media management and search engine visibility according to the press release.
As a brand focused on leveraging digital platforms to grow audience reach and direct-to-consumer sales, Purple Orange’s blended approach toward SEO and PR made a lot of sense for us. We look forward to growing our DTC affiliate media revenue and making sure our PR reaches the right audiences.Solo Stove VP of Brand, Brittany Ricks
Solo Stove follows a direct-to-consumer (DTC) selling approach to its popular camp stoves, smokeless fire pits and pizza ovens. They even went as far as their parent company Solo Brands listing on the New York Stock Exchange as DTC. Given that philosophy, having a focus on search engine visibility and getting their message to consumers is vitally important for their brand.
Solo Stove has set a high bar for how to navigate and win in the busy modern digital marketplace. We’re thrilled and honored to build upon the brand’s success in backyard fire pits and extend their dominance into many more categories.Chris Dickey, Purple Orange Digital Communications Founder and Principal