After a year and a half of change and growing pains at Solo Stove, they’re getting back to their roots this year. That means releasing innovative new products and effective brand building.

On the product side, they just released the Summit 24, their most innovative fire pit yet. It builds on what they’ve developed from a smokeless fire standpoint, and adds easier starts to the mix.

On the marketing side, they’re showing how fire pits build connections for National Family Day in one of the busiest cities in the world. They built a backyard in New York City with the Summit 24 as the centerpiece.

We heard from parents that many feel the world has grown increasingly disconnected. 78% of them told us they worry about losing real conversations with their children and say life today feels more overwhelming and lonelier than ever. Yet, in that same research, 89% of people said that if their backyard was more inviting, they would spend more time together outside.

We’re helping more families do just that. National Family Day is the perfect holiday for Solo Stove to celebrate, because our products create natural gathering spaces in people’s backyards. Being outside and around a smokeless fire pit is a proven way to slow down, re-center, and focus on what matters most. We like to say ‘less screen time and more green time.’ Families are craving spaces where they can put down their phones, have real conversations with their children and friends, and spend meaningful time together.

Liz Vanzura, CMO of Solo Brands

While the Summit 24 is the centerpiece of the NYC activation, Solo Stove has all their latest products there. That includes their pizza ovens, the new Windchill Cooler and the new Steelfire 30 Stainless Griddle.

Solo Stove will also be showcasing their new products to a wide audience on September 26th. They’ll be on Good Morning America which reaches around 2.7 million people.