HomeCamp Stove ManufacturersSolo Brands Adds a New CFO and a New Chief Growth Officer

Solo Brands Adds a New CFO and a New Chief Growth Officer

Solo Stove parent company Solo Brand just got a new CEO, and now they’ve continued to add executive appointments. They filled their vacant CFO role and they created a new role of Chief Growth Office and EVP.

Laura Coffey was announced as their new Chief Financial Officer, while Michael McGoohan filled the Chief Growth Officer and Executive Vice President Role. Both appointments are effective immediately and both will report to Christopher Metz, President and CEO.

We are thrilled to have Laura and Michael join the Solo Brands team. Laura brings a wealth of financial experience as well as in-depth operational expertise to our organization. Mike’s extensive experience building brands and driving profitable growth in both wholesale and retail companies makes him a great fit for Solo Brands. We believe that Laura and Mike will be instrumental in unlocking the value of our brands and executing the next chapter of our growth.

Christopher Metz, President and Chief Executive Officer of Solo Brands

Laura Coffey has over 25 years of retail experience, most recently she was EVP and CFO for The Vitamin Shoppe. Prior to that she spent 23 year at Pier 1 Imports where she had a number of financial and business roles.

I am excited to join Solo Brands and lead the finance organization. Solo’s strong brands have tremendous growth opportunities ahead of them and I look forward to working with the team to realize the Company’s full potential.

Laura Coffey, CFO of Solo Brands

Michael McGoohan joins Solo Brands from Central Garden & Pet, where he was the Chief Marketing Officer. Prior, he was the Chief Marketing Office at Performance Health. He also has background in consulting with the Boston Consulting Group, specializing in Consumer Goods, Marketing and Strategy.

I am grateful for the opportunity to join Solo Brands at such an important time in its growth,” said Mr. McGoohan. “There is so much potential in the Company’s brand portfolio and I look forward to working with the team to drive consistent and profitable top and bottom-line growth.

Michael McGoohan, Chief Growth Office and EVP of Solo Brands

Solo Brands started out as a direct-to-consumer (DTC) company, but has since evolved into a mix of DTC and wholesale. They have struggled to find growth in DTC in recent quarters. It’s notable that their new CFO has a heavy retail background.

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