Kingsford Files Royal Oak Charcoal Ad Complaint – Bigger isn’t Better

The National Advertising Division (NAD) of BBB National Programs has recommended that Royal Oak Charcoal modify or discontinue certain claims for its Super Size briquets. This came from a challenge that Kingsford brought to the non-profit organization around consumer trust in advertising.

The NAD made the following recommendations about Royal Oak’s Super Size briquets.