Jackson State QB Shedeur Sanders Launches BBQ Sauce NIL Deal

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While outdoor cooking and football often go together, Jackson State’s quarterback Shedeur Sanders is launching a product that’s a direct crossover. He’s partnering with PLB Sports & Entertainment on a name, image and likeness (NIL) deal to launch a BBQ sauce called #2 BBQ Sauce.

The flavor profile of the sauce is a tomato-based rich, thick, sweet, molasses-style BBQ sauce with tangy vinegar and fiery heat that finishes with a subtle smoky note. Sanders had the following to say in a press release about the product.

When my workforce approached me about creating my very own barbecue sauce, I mentioned, ‘that is all I eat. That is excellent!’ . It’s extremely genuine and by no means pressured. We tasted a couple of totally different choices. I gave my opinion on what I appreciated and what I did not like. And we obtained it collectively and made the proper sauce.

Shedeur Sanders

The BBQ sauce is available at MS Kroger locations, the JSU Bookstore, or at PLB Sports & Entertainment’s website for $34.99 for a 3-pack. A portion of the proceeds will be donated to the Thurgood Marshall Fund.


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