Is Masterbuilt Developing a Better Smokeless Fire Pit?

Masterbuilt’s brand strategy has focused on charcoal grills that are automatically controlled to make charcoal grilling easier. While they offer a couple products that don’t fit this mold, that’s their bread and butter.

With brands like Solo Stove and Breeo leading the charge, smokeless fire pits have become much more well known. While the smokeless fire pit market has become more competitive with lots of new market entrants, it’s still a large category overall.