It’s been a tumultuous thirteen months for Solo Stove’s parent company, Solo Brands. They replaced their CEO, then proceeded to replace their entire executive team, and most recently conducted layoffs.

They hired a well-known consulting firm to develop a new strategy, didn’t introduce much innovation, and their stock price has been trading under $1. To cap off the transitionary period at the company, Chris Metz, their CEO and President (the one they hired thirteen months ago), has resigned.

I would like to thank the Board for the opportunity to lead this great organization. I also want to thank my teammates for their trust and support during my tenure. Their dedication to our brands, products and customers are what makes this company so special.

Chris Metz

Solo Brands doesn’t have another President and CEO lined-up, so current member of the Board of Directors, John Larson, will fill the role in an interim capacity. He comes from an automotive background both in the aftermarket space and at an OEM. Chris Metz will stay with company in an advisory role for a smooth transition through March 7th.

I am honored to be named Interim CEO and to continue working closely with the Board and management team to drive Solo Brands forward during this time. We are committed to continue building the next generation of digitally-connected commerce and remain laser focused on executing the strategic plans laid out and leading with product innovation.

John Larson, Interim President and CEO of Solo Brands

Developing an innovation pipeline was an area of emphasis by the outgoing CEO, and it was again mentioned by the new interim CEO. It was notable that Solo Stove didn’t have much in that area over the past year because it was a big factor in their huge growth over the past five years. They were continually releasing new products, and in this market, innovation is still selling.

Board Member Resignation

Prior to the change at CEO, Solo Brands had a board member resign last month. No reason was given, but Julia M. Brown resigned effective January 20, 2025. She was replaced by Elisabeth Vanzura, who also was appointed to the Nominating and Corporate Governance Committee.

Elisabeth Vanzura is the co-founder of GAI Insights, an advisory firm guiding companies on generative AI strategies. Before that, she has a background that’s heavy in marketing. She also spent a good chunk of time at General Motors, like the new interim President and CEO.