Big Green Egg Appoints a New CEO to Set Them Up for Growth and Innovation

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The iconic Big Green Egg brands turns 50 this year. To go with that big accomplishment, they’ve promoted Dan Gertsacov to CEO. He’s replacing longtime CEO, Ardy Arani, who will continue to serve as Vice-Chairman of the company.

Dan Gertsacov has been with brand since last August when he assumed the role of President. He joined with a focus on product development, marketing, omnichannel and IT/digital strategy.

Dan and I have worked side-by-side for over a year, and it is clear that his experience, insights, and strategies will play an important role in shaping our business as we look to the future.

Ardy Arani, Vice Chairman of Big Green Egg

Ardy Arani was joined by company Founder and Chairman, Ed Fisher, in making the announcement.

I am excited and pleased to see that the legacy of the company that I founded fifty years ago has been embraced by someone who is so passionate about what the Big Green Egg brand stands for, and is likewise committed to preserving our core values and love of live-fire

Ed Fisher, Founder and Chairman of Big Green Egg

Dan Gertsacov joined Big Green Egg with a wealth of experience, having served as the Chief Commercial Officer at Focus Brands (now GoTo Brands); Chief Marketing and Digital Officer at Arcos Dorados, McDonald’s largest independent franchisee; Senior Advisor at McKinsey & Company; and earlier in his career, as Head of New Markets, Latin America at Google.

Having trained to become a professional chef in his youth, Dan has a personal passion for exploring the live-fire food culture around the world, and steps into the CEO role with a deep understanding of the market and the brand experience.

I love this brand, our products, and the Egghead lifestyle of live-fire cooking. My goal is to build on our first fifty years, create even more shared experiences, and provide a platform for the Big Green Egg brand to continue to expand worldwide. We’re just getting started.

Dan Gertsacov, President and CEO of Big Green Egg

Primed for Growth

Dan Gertsacov is a great pick to carry-on the legacy of the brand and grow it into the future. He brings a passion for food, extensive leadership experience, and shares the values of the brand. With those ingredients, it will be exciting to see what’s to come of Big Green Egg over the next 50 years.


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