AMD Direct operates a portfolio of premium outdoor cooking and lifestyle brands, and also supports private label clients. With four different premium grill brands (American Made Grills, Summerset, Sunfire Grills, and True Flame), they’re executing a strategy to streamline operations by selling American Made Grills.
With the divestiture of the brand, AMD Direct plans to invest in optimizing inventory levels for faster fulfillment, enhancing customer support capabilities, and strengthening marketing initiatives.
