AMD Direct Brings on Johan “Big Swede” Magnusson as Corporate Chef

AMD Direct, the parent company of brands like Summerset Grills, TrueFlame and SunFire, have partnered with Johan “Big Swede BBQ” Magnusson. He’ll be a Corporate Chef & Culinary Ambassador for the company, collaborating on recipe development, live and virtual cooking demonstrations, brand content creation, and consumer events across the product portfolio.

Johan’s passion for fire-cooked food and his exceptional talent for teaching align perfectly with our mission to elevate every aspect of the outdoor-kitchen experience. As our brands continue to innovate in outdoor grills and outdoor kitchen products, Johan will help translate that innovation into unforgettable meals and compelling content for our dealers and customers.