In 2026 Pit Boss focused on getting the brand in-front of more consumers with Costco Roadshows and active marketing at sporting events. Turning the page to 2027, it will be an even bigger year for the pellet grill brand with new distribution at The Home Depot.

To meet the moment of being floored at their new retail partner, Pit Boss is working on refreshing the brand. They’re leading the refresh with a new wordmark that stands out a little better and has some more energy behind it.

We are creating a more cohesive brand experience for our consumers and retail partners while staying true to what makes Pit Boss unique. Our goal is to build greater recognition across our product portfolio while reinforcing the quality, performance and value consumers have come to expect from Pit Boss.

Tom Penner, Group President of Outdoor Brands, LLC

W.C. Bradley Co. acquired the parent company of Pit Boss over three years ago, and has released some nice products, but has left the branding alone. They’ve since combined Pit Boss with Charbroil, Oklahoma Joe’s, and Current under the Outdoor Brands LLC umbrella to build better B2B experiences and drive operational efficiencies.

The new branding shows commitment to the brand and brings newness to the products. They plan for a refresh in all phases, including products, packaging, merchandising, and marketing.

Outdoor Brands have had success with refreshing their other brands. A couple years ago they updated Char-Broil to Charbroil, with a more modern color palette, design, and focus on cooking versatility. It ushered in some great products like the Charbroil Commercial Series gas grill.

Pit Boss will be working with retailers in the coming months to coordinate the transition, providing guidance and support to ensure consistency. I’m sure the new branding is just the start of what Pit Boss has planned.