Wildfire is a relatively new grill brand in the outdoor kitchen category but they’ve quickly gained in popularity. They’ve led with a focus on design and value that has resonated with consumers.

While the brand is new, the company behind it definitely isn’t. It was created by RPG Brands, a name that’s well known in the live fire industry.

RPG Brands is a family-owned, Arizona-based company with roots in the hearth industry that go back nearly half a century. Founded by President Kris Richardson, RPG Brands brings together decades of family experience with a focus on engineering, design, innovation, and creating products that move established industries forward. RPG Brands operates across the hearth, fireplace, outdoor living industries through a portfolio of specialized brands. 

Wildfire is the outdoor living side of the RPG Brands family. It represents our commitment to bringing innovative, premium outdoor kitchen products to homeowners, designers, builders, and dealers. While Wildfire is relatively young compared with some legacy outdoor cooking brands, it is backed by the Richardson family’s decades of manufacturing and hearth-industry experience, along with the engineering, product development, and innovation capabilities of RPG Brands. That foundation allows Wildfire to bring a fresh perspective to outdoor cooking while benefiting from the experience and resources of an established family-owned company.

Wildfire Spokesperson

For dealers looking for a partner, or consumers looking for a grill for their outdoor kitchen, it’s good to have the peace of mind that Wildfire has the backing of such an established company. It’s helpful on the engineering side to know that their grills will have good quality, and it’s helpful for future support because the company will be around.

Wildfire was borne out of the expansion of the outdoor cooking industry during Covid. RPG Brands looked to leverage their live fire experience to service the adjacent growing category.

Wildfire was launched in 2022 as RPG Brands’ entry into the premium outdoor kitchen market. The vision was to leverage RPG’s decades of experience designing premium hearth and outdoor living products to create a line of outdoor cooking appliances that combined high-end design, performance, and value.

In October 2024 we had a leadership change, hiring Jeremy Dispenza to help lead the next chapter of the brand. Since then, we’ve focused on refining the product lineup, strengthening our dealer network, improving operations, and investing in new product development. Today, Wildfire is positioned for significant growth as we continue expanding both the product offering and our market presence.

Wildfire Spokesperson

2022 was a good time to enter the market in some ways because demand had come back down to earth at that point. Brands that were built on hype went by the wayside while others that focused on the needs of the consumer found growth.

Our philosophy has been to deliver premium products that stand out in both design and value.

We focus heavily on modern styling, premium materials, and thoughtful features that improve the customer experience. Whether it’s our Designer Finish customization program, Black Stainless-Steel offerings, or innovative product designs, we want our products to look as impressive as they perform.

We’re also incredibly agile. As a privately owned company, we can respond quickly to dealer feedback, improve products, and bring new ideas to market much faster than many larger competitors.

Finally, we believe relationships matter. We work closely with our dealers and distributors to provide training, marketing support, and responsive customer service because their success is ultimately our success.

Wildfire Spokesperson

Wildfire knows their customer, and what they’re looking for. They’ve narrowed in on a balance of premium materials, design, and value. It’s been successful for them, and has led to them recently being named to the Inc. 5000 list of fastest growing private companies.

Wildfire is designed for homeowners who want a premium outdoor kitchen without necessarily stepping into the highest luxury price category.

Many of our customers are building or remodeling outdoor living spaces where design is just as important as performance. They appreciate quality craftsmanship, premium aesthetics, and products that offer long-term value.

Our product lineup is also expanding to serve a broader range of customers. With the introduction of Ember by Wildfire, we’ll be able to offer even more consumers access to premium outdoor cooking at an approachable price point.

Wildfire Spokesperson

You can see the design difference right away with Wildfire. With their signature black stainless steel that’s available, and colorful gauges, their grills stand-out.

They draw you in to see what’s inside, which doesn’t disappoint either. They have cast stainless burners, laser cut grates, and other premium features.

Their grills look great in the backyard or in a showroom. They sell through the dealer network, where they continue to gain floorspace.

We partner with specialty BBQ retailers, outdoor kitchen dealers, luxury appliance retailers, fireplace dealers, landscape professionals, builders, designers, and regional distributors throughout North America.

Rather than simply selling products, we focus on building long-term partnerships through education, merchandising support, product training, and marketing resources that help our dealers grow their business.

Wildfire Spokesperson

Wildfire recently released the Ember line, a less expensive entry point to a premium outdoor kitchen grilling experience. They mapped out the essential features that customers want, and stuck to those, without any fluff, to keep the price down. They found an under-serviced segment in outdoor kitchens between backyard BBQ grills and luxury built-ins where I think Ember will be successful.

We’re entering one of the most exciting periods in Wildfire’s history.

Over the past year, we’ve invested heavily in expanding the product lineup and refining our strategy. The launch of Ember by Wildfire is a major milestone that allows us to reach an entirely new segment of the market while staying true to our commitment to premium design and value.

We’re also continuing to expand our refrigeration, outdoor kitchen components, customization options, and dealer programs. Our long-term vision is to become a complete outdoor kitchen brand that offers solutions for every stage of the outdoor living experience.

Wildfire Spokesperson

It’s been an exciting start to Wildfire’s journey, but they’re just getting started. You can expect them to remain focused on what’s been successful, and established the brand, while introducing new premium innovations.

While the brand itself is still young, it’s backed by an experienced team and a company with decades of success in the hearth and outdoor living industry. We’ve spent the last couple of years building a strong foundation, and we’re excited about where we’re headed.

Our focus is simple: continue developing products that homeowners love, provide exceptional support for our dealer partners, and keep raising the standard for what customers can expect from a premium outdoor kitchen brand.

Wildfire Spokesperson