Solo Brands Completes Reduction in Force, Starts Receiving Tariff Refund

After years of massive growth, Solo Stove’s parent company, Solo Brands, is deep in a corporate transformation. They have been experiencing the same demand challenges as the rest of the live fire industry, so they’re actively right sizing their company to support the current revenue.

Central to the restructuring is their shift to performance marketing on the SG&A side and reducing headcount. They’ve reduced force multiple times over the past couple of years, and they’ve just completed another round that included compensation adjustments.