Outdoor Brands, LLC, the parent company of Pit Boss, Charbroil, and Oklahoma Joe’s, has some major growth initiatives planned this grilling season. They’re showing their brands to more people through a new retail partnership.
Costco Roadshows
Costco Roadshows were instrumental in Traeger’s growth story. They’re a pop-up inside a Costco store with grills and grilling products on display, and a representative from the brand to educate people about the grills. The education part is key because, while we all know about pellet grills, consumers are still learning.