Consumer pressures lowering sales and tariffs raising costs helped push Traeger’s stock below $1 per share last year. As a result, the NYSE sent Traeger a notice that they weren’t in compliance with listing standards.

To help remedy that, Traeger announced that they were going to have a stockholder vote on a reverse stock split. That would consolidate their shares and thereby increase the price per share. It’s the same thing that Solo Brands did in 2025 to remedy their sub-$1 stock price.

There’s now less pressure on the vote because Traeger’s stock was above $1.00 on January 30, 2026, and the average closing share price stayed above that lever for the 30 trading-day prior. This put them back in compliance with listing standards.

Despite being back in compliance, Traeger is going to move forward with the vote for the reverse stock split. This will make it so they’re not right at the edge of becoming out of compliance again, and running into the same problem. Their stock dropped back below $1 on February 5th where it has since remained.

With Traeger implementing their Project Gravity strategy to right-size their business, it will be interesting to see how their doing in their Q4 earnings call. They haven’t announced when that will be yet, but it was on March 6th last year, so I’d expect it around then.

Solo Brands pre-released their earnings and surprised with better than expected performance. We’ll see if Traeger sees the same amount of success.

In response to brands across the category being in cash preservation mode, I expect less major innovations to be released this year. That being said, Traeger is due up to launch a refresh of their flagship Timberline pellet grill. I also think we’ll see a new entry-level grill to continue growing the Traeger brand at a lower price point.