SharkNinja is known for their innovative home products both inside and increasingly outside. They first moved outdoors with the Woodfire Grill and have continued expanding with products like the Fireside360 fire pit.
To help market their products they’ve partnered with celebrities in the world of outdoor cooking and also some major celebrities. As part of the the release of the FlexFlame, their first full-sized grill, their partnered with David Beckham.
They’ve now partnered with another icon in the sports world in conjunction with their latest product, the Crispi Pro air fryer. Tom Brady has come on as a brand ambassador.
As his first initiative with the brand, Tom Brady and SharkNinja are working together on a contest where the winner receives a Crispi air fryer. In a nod to Tom’s roast and the roasting capabilities of the air fryer, people are invited to roast him on instagram.
After my first roast, I thought I was done getting roasted for a while. But I love engaging this way with fans, whether they’re roasting me or roasting wings. What drew me to SharkNinja is that same spirit of connection. They listen to their consumers and turn that feedback into innovative products that truly solve problems.
Tom Brady
Tom Brady and SharkNinja have inked a multi-year partnership that will also involve Tom working with the brand behind the scenes. He’ll help with infusing some of his winning principles on the global team, in addition to product launches, and philanthropic efforts.
Tom Brady is the GOAT – on the field, with his family and now in the kitchen. There is such an authentic connection between him loving our products, our performance-driven culture and his deep engagement with fans. Tom is the perfect addition to our championship roster of brand ambassadors, and we are so excited for what’s to come.
Tom Brady