Solo Stove’s parent company, Solo Brands, went on a buying spree of direct-to-consumer companies while their business was growing. Some were meant to expand their fire pit business into adjacent categories.
One example was IcyBreeze, the outdoor air conditioner brand that they ultimately got rid of, but used the intellectual property to develop a better Solo Stove brand cooler and air conditioner. Another example was TerraFlame, which sold smokeless fire products for indoors and outdoor lifestyle products.