As Solo Stove’s parent company, Solo Brands, tries to avoid bankruptcy, they’re changing up some of their outside services. These are the first public moves that they’ve made since they’ve replaced their executive leadership.

Their CEO stepped down in February, and is currently replaced by an interim CEO. Likewise, they announced a new interim CMO, even though they never formally announced the departure of the CMO they had in 2024.

New Media Agency of Record

When Chris Metz took over as CEO of Solo Brands, he wasn’t pleased with the media agency they were using. In short order, they replaced their media agency with PMG in March of 2024.

A year has ticked by and they find themselves in the same position. Their new CEO and CMO are unhappy with the return on ad spend, so they replaced PMG with Dentu’s Carat. They’ve shifted to only focus on performance marketing, which is a big change from their previous large scale campaigns, like their Snoop Dogg ads.

The change makes sense given the financial position that they’re in. Marketing is the largest expense line item on their income statement. In their most recent filing, it accounted for about 23% of revenue.

New Accounting Firm

More surprising than switching media agencies, Solo Brands has also switched accounting firms. They were using Ernst & Young (EY) since 2021, which was the year that they did their IPO. Their new firm for 2025 is BDO USA (BDO).

No reason was given for the switch and the usual language was in their SEC filing that there were no “disagreements” or “reportable events”. BDO is a respectable firm, but it’s much smaller with EY, who is known as one of the “Big 4” accounting firms. It’s very possible that this is a cost cutting measure, as the larger firms can carry a larger price tag.