Traeger to Stop Selling Grills on their Website, and No Costco Roadshows

Traeger reported earnings today and with it there was a bunch of interesting strategic news for the brand. They’re evaluating how to make their business more efficient through their Project Gravity strategy and with that they’re transforming the way they do business.

Probably the biggest news is they’re going to stop selling products on their website. That’s a massive shift from where they started. Back when they IPO’d their business they stressed the direct-to-consumer (DTC) component, much like the large majority of other brands at that time.