Traeger is Increasing Brand Exposure Through Strategic Collabs

While the Traeger pellet grill is almost 40 years old, the last ten years is when it transformed from a product into a brand. The Traeger team’s ability to build a brand has been second to none.

Much like Kleenex is to facial tissue, Traeger is to pellet grills. When discussing the subject of outdoor cooking, if someone wants to know if you have a pellet grill, there’s a good chance they ask if you have a Traeger.