Traeger Implements Cost Savings Plan, Centralizing MEATER

Traeger released earnings today for Q2, which is a very meaningful quarter in the outdoor cooking world. As expected, they spent most of the call talking about the impact of tariffs on their business and their strategy to mitigate the exposure.

They are implementing a plan aimed at expense reduction and improved efficiency that they’re calling Project Gravity. With that they’re prioritizing preserving cash flow in the business and accepting that there are revenue declines from certain initiatives like pricing.