Traeger Expanding Retail Sales Team to Combat Consumer Softness

Traeger reported 2023 earnings and came in above their guidance for the year. They’ve done a good job executing on driving down inventory and maintaining expense reduction initiatives. Despite that, they expect 2024 to be another year filled with headwinds, and expect flat to a small reduction in revenue.

Consumer Concerns

There was no getting around consumer spending softness in 2023. With high inflation, macro concerns, and a increased experiential spending, we didn’t see anywhere near the grill buying that took place through the pandemic. Traeger expects to much of the same from consumer spending in 2024.