Solo Stove is Working to Expand their TAM and Rebuild in 2024

With a change in CEO and other leaders at Solo Brands, the parent company of Solo Stove, it’s a rebuilding year. Their growth rocketed as the category leader in fire pits, until they struggled to find growth with their direct-to-consumer (DTC) model, added more wholesale distribution, and now are working towards a strategic path forward.

They have some strengths that they’re re-launching from, as they identified through the strategic plan that they’ve been developing.