Outdoor Brands, LLC Sells Surelock, a Company they Acquired with Pit Boss

W.C. Bradley Co., the parent company of Outdoor Brands, LLC (Charbroil and Oklahoma Joe’s) acquired Dansons in the summer of 2023. The Dansons portfolio included grill brands like Pit Boss and Louisiana Grills, but it also included other non-grill brands like Surelock Security.

While the grill brands obviously made sense with the other brands in the Outdoor Brands portfolio, it didn’t seem like Surlock was a natural fit. Surelock makes gun safes, so it’s an adjacent outdoor category, but not plug and play.