Kingsford and Miller Lite are teaming up once again to release Beercoal, beer flavored charcoal. This is the third time this product has been released for the summer and both other times it sold out quickly.
This partnership was born from a shared love of flavor and bringing people together —and it’s back because people couldn’t get enough of it. Together, Miller Lite and Kingsford turn everyday grilling into something legendary. It’s about good times, bold taste, and making the most of summer.
Mitchell O’Furey, head of marketing at Kingsford
One difference this year is that Beercoal isn’t going to be sold exclusively online. You’ll be able to find it a retailers nationwide, while supplies last.
It’s not Kingsford’s first foray into flavored charcoal. They thoroughly tested how to infuse flavors into charcoal and have a patent on the technique. They first launched it in 2022 with different seasonings.
The first year of Beercoal, before Miller Lite teamed up with Kingsford, they just used beer concentrate for flavoring. Last year, Kingsford improved the process by using their traditional briquettes with barley for flavoring.
If you happen to get your hands on a bag before they sell out, Kingsford has a recipe collection specifically for the collaboration. You’ll probably have to act fast though because I already kind find any near me.